Clash Talks Ep. 1 With Putra and Seto Adiwitonoyo

Hi, Welcome to Dominate "Clash Talks''! This is our latest conversation series - due to the popular demands of our previous interviews. This conversation series will be covering the distinctive angle in lifestyle, music, and art.

On this Clash Talks, we will provide you with special-intimate conversations and unprompted interviews with some of our creatives brigades on Instagram Live to keep you inspired amid the global outbreak. Different hosts, different guests.

Here’s the recap of the first episode of Clash Talks about Design with Putra and Seto from Satu Collective.




P: How do you learn it (design)?

S: I’ve been into design for around 13 years or more. If we take back a long way, I've been interested in design since High School. Because of the music which I play band for Punk/Hardcore who had a lot of design poster, I learn the design from a music poster and I’m the people who use first impress in visual. 

P: Do you have any obstacles? what are they?

S: Initially, I learned a lot in Trisakti and unfinished there but I took a rest for two years and took the Diploma, and then, Bachelor for Art (Painting).  Back then, having design software was difficult, so I used hand-drawing. It is also valid for the hardware since my father had one PC. I remember when I queued for the PC in my school’s library to design some.

P: When did you jump into the commercial industry? And How was that?

S: Since I’m a bachelor of art, I ran to Production House as a Storyboard Artist and met Adit. And then, my career maneuver to Graphic Design and fortunately, my friend Kims called me to help his magazine called “Sub”. Gratefully, I had fun with the team who’s the majority are former members of Daily Whatnot. I also used to work at retail and agency before I built Satu.

P: We know that you had a studio design “Satu Collective”, please describe it!

S: At first, I and Adji love to design some and are inspired by small studios across the world and small studios can make big impacts. The first studio is in Adji’s bedroom and my first client is Umroh Travel Agency. Satu was founded in 2012 and the first name is “SAW” which is Seto, Aji, Wahyu. The origin of Satu is because our partners advised that we should have an “Indonesia” thing.

P: What’s your biggest or proudest achievement in Satu Collective? Or do you have a memorable moment that makes you proud?

S: Our biggest project has come from the government about the promotion of “Visit Indonesia” and rebranded it on Taxi, Tram, and more. Besides, I am also proud of our project called “Archipelago” with Studiorama and Sounds From The Corner. 

"Those words are in the grey area between the intention to duplicate, or the plagiarizer meet the dead end, or the plagiarizer had a bad day after passing the creative and thinking process" - Seto.

P: Tell us the creative process in Satu? What do you think of “There is nothing new under the sun”?

S: On our regular project, we usually break down the concept to planner, Muti, to see different perspectives of the project, and then move to the archetype, and brainstorming to create prototype and trial-and-error. About “there’s nothing new under the sun”, in my opinion, those words are in the grey area between the intention to duplicate, or the plagiarizer meet the dead end, or the plagiarizer had a bad day after passing the creative and thinking process. I’m pretty curious in the future, can duplicating "design" things be protected by trademarks law? Because the case in Indonesia is very subjective.

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